Presentation: 5 Reports your Boss Really Cares about (and what it takes to create them)

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5 Reports your Boss Really Cares about (and what it takes to create them)

Resa Gooding
Partner Engagement Manager
Hubspot

Every marketer struggles with how to show that their efforts are really working. Moreso how their results are contributing to the company’s bottom line. It’s not enough to track how many visitors come to your website or how many registrants signed up for your webinar. Instead your boss and sales teams would like to know how many of those visitors converted into sales opportunities, which channels brought the best opportunity and what was the cost for producing these opportunities. HubSpot is one CRM that allows you to track the entire customer’s journey from initial contact to customer and in this presentation we will show you exactly how to set up the system in order to generate these reports.

 


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