Presentation: 5 Ways to Improve Your Drip and Nurture Campaigns to Increase the Flow

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5 Ways to Improve Your Drip and Nurture Campaigns to Increase the Flow

Correy Honza
Sr Director of Consumer Marketing
Healthgrades

Description:
Correy Honza and Todd McMurtrey at Healthgrades, will present effective strategies for optimizing the customer journey through drip and nurture campaigns. Learn about a framework for effective testing, approaches to behavioral segmentation, and multi-channel marketing automation. Whether you are using a state-of-the-art platform or scrappy proof-of-concern approach — walk away with concepts that you can test today.

Takeaways:

• How to A/B Test in 3D – A/B Testing is not a ‘yes’ or ‘no’ exercise. Introducing segmentation adds a 3rd variable that delivers multiple results.
• Building the Perfect Segment – Traditional (meta and source data) + Behavioral (next best action) + Personality + Interests
• Get a 360 View – Apply multi/omni-channel attributes to understand and speak to your user

 


Slides