Presentation: Behavioral Analytics: Stop Guessing. Get Clarity

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Behavioral Analytics: Stop Guessing. Get Clarity

Priyanka Ved
Sr. Product Manager – Microsoft Clarity
Microsoft

Now more than ever, understanding your users and how they experience your website is critical. What is -and isn’t- working for them? How can you optimize your website to hit conversions and business metrics?

In this talk, we’ll dig into user behavior analytics – why they’re essential to optimizing your user experience, which tools / techniques you should be leveraging, and how to combine it all to hit your goals.

– Understanding the importance of behavioral analytics
– How behavioral analytics can work in complimentary with traffic analytics like Google Analytics
– Key metrics and capabilities in user behavioral analytics folks should be using and why.
– How other folks have seen success using behavioral analytics

 


Slides