Presentation: Better UX, Happier Customer: How to Design for Engagement in Digital Marketing

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Better UX, Happier Customer: How to Design for Engagement in Digital Marketing

Seann Lautner
Senior UX Strategist – Digital Airpoints
Air New Zealand

You will learn:
Why UX has become an influential factor in digital marketing
How digital users behave in digital channels
Discover two important loops in digital marketing funnel to engage customers
Creating simple customer journey map and MoT (Moment of Truth) to engage customers

 


Slides