Presentation: Binge Marketing, The Hollywood Way to A Sustainable Content Marketing Strategy

Home » On Demand » Presentation: Binge Marketing, The Hollywood Way to A Sustainable Content Marketing Strategy

Binge Marketing, The Hollywood Way to A Sustainable Content Marketing Strategy

Carljin Postma
Founder
The Post

In Binge Marketing, Carlijn Postma translates the world of Hollywood and Netflix into practical marketing techniques. Who better than the people behind the most successful films and TV series, can show you how to build and captivate your audience?All too often, content is seen as a collection of individual pieces. Binge Marketing, on the other hand, is about creating content as if it were a TV series, with every episode tying into everything that comes before and after. Binge Marketing is a marketing strategy that has you developing a long-term relationship with your audience using serial content.
Key Takeaways:
You’ll learn how to translate your brand story into the scenario of a great TV series.
You’ll learn the difference between a target group and an audience
You’ll learn to use storytelling techniques to find and captivate your audiences

 


Slides