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Presentation: Blue Ocean Business: Go from Chasing Customers to Them Chasing You
Blue Ocean Business: Go from Chasing Customers to Them Chasing You
Alexandria Agresta
Chief Purpose Pioneer/ International TEDx speaker
Purpose Pioneers
In a digital world full of distraction, crowded news feeds and 3 second attention spans, we are desperately fighting for each other’s attention. It can often feel impossible to stand out as a business in a marketplace of unlimited voices and options. How do we cut through the noise and turn our marketing efforts into a magnet for success?
In this talk, Alexandria shows you the next frontier of marketing— going from simply sharing a message, to inviting your people to join a movement. She shares an exciting approach that competition-proofs your business, captivates the attention of your market, and puts you center stage in your ideal customers lives with ease. Now the people you dream of serving see you, hear you and are inspired to take action with you, even amongst the sea of other options. You step out of the competition of the red ocean, and into the magnetism of the blue ocean. You officially become a Blue Ocean Business.
3 Key Takeaways:
• Learn how to speak a message that will attract your diehard customers
• Explore different elements of the Movement Marketing System
• Craft a game plan on how to be “”blue ocean”” and stand out in your marketing campaigns
Slides
