Presentation: Bruce Clay’s 6 SEO Truths to Live By

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Bruce Clay’s 6 SEO Truths to Live By

Bruce Clay
Owner
Bruce Clay, Inc.

Search engine optimization (SEO) is an essential component that must be built into digital marketing strategies to drive qualified website traffic. And in the course of business, it becomes necessary for brands, digital marketing teams and SEO professionals to take responsibility for the performance of the websites that they run and manage.
Bruce Clay, also known as the “”Father of SEO,”” has pioneered the SEO industry since 1996. He has developed expert insights into fundamental principles that have grounded his success for over 26 years.
In this presentation, Bruce will share these principles and explain how applying the truths will help you achieve next-level website performance.
You’ll learn:
How to achieve better ranking in search engines
Why SEO needs to be a strategic initiative across the entire company
Cheap SEO is a near-death experience
SEO is never done
This session will help everyone in the organization — from the C-suite to the IT department and web development — understand the value of SEO and how it contributes to the long-term success of your business.

 


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