Presentation: Building a Media Site for a Brand

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Building a Media Site for a Brand

Bruce May
Co-founder
Indie Films Foundation

This presentation covers best practices for building a media site for a brand, business, or non-profit. The media site for the International Sustainable Resilience Center (built and maintained by the speaker) is showcased as an example. The presentation covers:
• Utilizing Subject Matter Experts and Though Leaders for Content Creation
• Integrating blogs, video, journal articles, and documentary/television content
• Targeting niche audiences for specific strategic goals
• Integrating membership features (forums, news, special content)
• Using automated marketing tools to capture leads and engagement
• Best practices in content production and production values
• Best practices in creating video content

 


Slides