Canada Presentation: AI & Programmatic Advertising Master Class

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AI & Programmatic Advertising Master Class

Yang Han
AI & Programmatic Advertising Master Class
StackAdapt

A Deep Look into AI and its Impact on Programmatic Advertising
Learn about why AI is important for the advertising industry, and the tremendous impacts it has on marketing and consumers.

What is AI?
There are a lot of misconceptions regarding what it is and a lot of deception around it as well. We’ll clear that up and separate the pretenders from the contenders.

When to use AI?
We’ll discuss the ideal use cases for investing in AI technologies and specific examples in marketing.

A Case Study in Advertising.
Yang will take you step by step through how StackAdapt solved a particular problem — starting with a basic algorithm to a full-fledged AI powered system.

What the future looks like.
How close are we really to killer robots? In order for AI to evolve further, there are challenges that need to be solved.

 

Slides


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