Presentation: Content Marketing and the War for Attention: The rise of rich media and how to work smarter with your content rather than harder.

Home » On Demand » Presentation: Content Marketing and the War for Attention: The rise of rich media and how to work smarter with your content rather than harder.

Content Marketing and the War for Attention: The rise of rich media and how to work smarter with your content rather than harder.

Andrew Jenkins
Principal
Volterra Consulting

Cisco predicts that by the end of 2022 80% of social media content will be video. Add the fact that Youtube is one of the top websites for time spent and Instagram, Snapchat and TikTok have some of the most engaged audiences because of their reliance on rich media content. Furthermore, native video gets preferential treatment on most social platforms. What does this mean to marketers? How do you get your audience to stop the scroll and engage with your content? How can you produce rich media content with limited to nonexistent resources and budgets? In this session you will be presented with the latest insights regarding video and rich media, our consumption habits, and related strategies to engage and grow an audience and, most importantly, how to do it efficiently and cost effectively. You will also learn how to repurpose and rotate your content to extend its shelf life and squeeze every bit of value out of every piece of content you create or curate.

 


Slides