Presentation: Content Marketing Strategy to Execution – From Journey Maps to Executing a Content Framework

Home » On Demand » Presentation: Content Marketing Strategy to Execution – From Journey Maps to Executing a Content Framework

Content Marketing Strategy to Execution – From Journey Maps to Executing a Content Framework

Marcio Moerbeck
VP of Marketing – Americas
Datasite, LLC.

Every marketer knows the value of content strategy. However, few document and use buyer personas and journey maps. During this session, we will cover the process of documenting your content strategy and you can leverage your insight to build a content production engine that will generate engagement and demand for your business.

 


Slides