Presentation: Creating Content in the Creator Age

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Creating Content in the Creator Age

Geoffrey Colon
Founder & Director
Creative Studios

What shifts should you understand in creating content in the 2020s? What can creators teach us when it comes to reaching new audiences? Why is it important who does the storytelling as much as how it is done?
In this keynote, Geoffrey Colon, former head of Microsoft Brand Studio and now Chief Creator Officer of his own creator agency will dive deep on ways to get you to think and rethink how you are creating content in a world where trust is quintessential, and the new human resources are regular people who are subject matter experts that you turn to when you want to learn.
Takeaways:
1. The evolution of social media and society. From publishers and platforms to people. How marketing is still stuck in a programmatic era.
2. The need to belong. Creators as human resources.
3. The need to understand. Creators as translators.
4. Employee advocacy. Employees become the storytellers. We’ll show examples of this and the results.
5. Among consumer, more than 1/3rd of online time is now spent consuming creator content. It’s not about the quality as it is about being able to relate, seek knowledge or value, be entertained and feel the person can be trusted.

 


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