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Presentation: Cutting through the clutter to create emotional connections
Cutting through the clutter to create emotional connections
David Gee
Keynote Speaker and Media Trainer
3 Second Selling
93% of what someone thinks about us, our content, our websites, our company, etc., is determined in 3 seconds. Or less.
In that time your marketing messaging has to:
• Arouse someone’s brain
• Pique their curiosity
• Make them disengage their autopilot
• Open a door
• Be original, authentic and memorable
• Earn someone’s time and attention
The Value Proposition
The average American adult is subject to between 6,000 and 10,000 marketing messages. A day. To cut through that clutter and capture someone’s attention you need pattern disruption. To keep their attention you need relevancy. Combine those two things to supercharge your outreach.
How It Works
3 Second Selling is about creating a vision that becomes your reality. It’s knowing your DNA. It’s knowing your audience. It’s knowing what you want your prospect to do. And then being planful and deliberate about how you’re going to achieve it.
What It Does
3 Second Selling gets your clients or prospects to listen longer. It gets you to the sales process more frequently. It gets your clients and customers to buy more often.
I have been intuitively practicing 3 second selling my entire professional life. I used it as an entertainment reporter to create authentic, original interactions with the likes of Tom Hanks, Julia Roberts, Meryl Streep, Mark Wahlberg, Matt Damon, and scores of others. I used it as a PR pro to earn coverage for clients on CNN and in The New York Times and The Wall Street Journal. I used it as a business magazine editor to increase circulation of my title by 30%. I used it to become the first-ever American to work as an International DJ for a global entertainment company based in London. And I am constantly using it to get new clients as a consultant.
A new paradigm
The old fashioned ways of telling and selling are over. Our audiences are time-starved and in control like never before, forcing us to work harder and smarter to reach them. You have to communicate – in seconds – why you do what you do and why someone should care. However, even in today’s ROI-powered world, people are powered by emotion, not by reason. Reason leads to conclusion. Emotion leads to action. 3 Second Selling earns you the opportunity to get to that place where buying decisions are made, to eventually become someone people feel as if they know, like and trust. That’s who we do business with.
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