Presentation: Data-Driven Reports that Turn Critics into Cheerleaders

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Data-Driven Reports that Turn Critics into Cheerleaders

Amy Hebdon
Founder & Managing Director
Paid Search Magicd

Client reports are a basic requirement of digital marketing, but creating meaningful reports can be a real challenge for most marketers. Well-designed reports aren’t just easier to understand, they improve client relationships — and even account performance — in ways that templated dashboards can’t. In this session, you’ll learn how to use emotion and storytelling to prepare reports that matter to your audience, promote emotional buy-in and drive meaningful change. 


Slides