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PRESENTATION: Demystifying the Metaverse for Brands
Demystifying the Metaverse for Brands
Amy Stout
Creative Director
Futurus
Futurus specializes in developing virtual and augmented reality applications for organizations to use for marketing, product visualization, experiential events, and training purposes. The company has an extensive portfolio of clients in industries such as consumer packaged goods, hospitality, medical, real estate, and manufacturing. As leaders in the XR space, we feel it is our responsibility to guide our clients responsibly in finding a solution that meets their goals while creating a valuable experience for the end-user.
The metaverse is removing the physical barriers to connecting people from anywhere in the world by using augmented reality and virtual reality. Content creators bring to life the ideas and space for people to join. Brands have a unique opportunity to take the physical and bring it in the virtual to connect with their consumers on a personal and authentic level.
“Why” and “how” are two crucial questions to ask when evaluating if it is worth investing resources. The former is a reflective question brands must ask themselves and figure out the purpose and goals of creating an immersive experience. The answer to this will help determine if the experience will be valuable to the end-user. The latter is what Futurus and leaders in the XR industry come into solve. As subject matter experts, we use our experience to figure out what will be most successful in achieving our clients’ goals. From there, we can create a custom solution that can be deployed and shared with consumers. Key Takeaways
• How brands can leverage virtual and augmented reality to engage with consumers
• Considerations for what technology and platform is most appropriate for the proposed use case
• Options for leveraging various types of immersive content
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