Presentation: Digital Marketing Trends of 2022 Impacting Hospitality That Can Be Related to All Industries

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Digital Marketing Trends of 2022 Impacting Hospitality That Can Be Related to All Industries

Michael Goldrich
Chief Experience Officer
The Hotels Network

Digital Marketing Trends of 2022In 2022, hotels need to determine how to do more with less. Therefore, it is crucial for hotels to understand the current digital marketing trends that will help them maximize their marketing budgets. This presentation will provide an overview of trends impacting digital marketing. Trends range from Cookies/Personas; Personalization; Constrained Resourcing Solutions; Zero Clicks; Data and Consolidation; Benchmarketing; Trip Stacking and Virtual Reality. While some of the examples are overwhelmingly hospitality-focused, the trend insights can be applied to any industry.
Key Takeaways:
○ Think about the current digital trends impacting hotel marketing as it relates to your industry○ Recognize the various benefits of personalization and personas ○ Know the difference between first-party data and zero-click searches ○ Apply benchmarking data to marketing strategies

 


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