Presentation: Disruptive Trends Shaping the Future of B2B Marketing

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Disruptive Trends Shaping the Future of B2B Marketing

Tyler Lessard
VP Marketing
Vidyard

It’s time to stop marketing the way you want to market, and to start helping your prospects learn and buy in ways that actually resonate.
B2B marketing is going through a significant transformation as we look to meet the changing expectations of today’s digital-first buyers. Gone are the days of gated content, list buying, whitepapers, and “”””Talk to Sales”””” buttons. In the new world of B2B, we need to meet our prospects on their preferred channels with friction-free learning and buying experiences that build relationships and drive action on their terms, not ours. Join Tyler Lessard, author of The Visual Sale and founder of the Sales Feed B2B media network, for an interactive ride through the postmodern world of B2B marketing to discover the most disruptive trends and technologies that are shaping the new world of B2B Marketing.
[Note: in this session I would talk about things like Account-based Marketing, product-led growth, next generation content and media marketing, influencer marketing and B2B social media]

 


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