Presentation: Dual Process Theory on Customer Journey Optimization

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Dual Process Theory on Customer Journey Optimization

Sandra Thomas
Director of Marketing
Keytours Vacation

In this talk, participants will learn how to leverage behavioral economics to create improved customer journey maps and increase conversion through digital marketing automation. I will break down seemingly esoteric behavioral economics concepts and show how you can apply dual process theory to better understand the customer journey. This session will also address new privacy protections in digital marketing and their effects on metrics and results.

 


Slides