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Presentation: Every Employee Is An Influencer
Every Employee Is An Influencer
S David Ramirez
Senior Marketing Manager
TINT (tintup.com)
: It is time for a mindset reset, everyone’s an influencer. The past two years have accelerated digital adoption across demographics. At the same time, the great resignation has created an increasingly savvy and selective workforce. Brands are starting to lean on employees from the front-lines to the C-Suite to serve as influencers; providing social proof and message amplification. A strong framework and strategy for employee-generated content and employee advocacy will encourage these voices. In time, this process will improve workplace culture, support recruitment and retention, and ultimately drive sales.
Objectives:
1. Learn a framework to launch your EGC/EA program.
2. Understand how to find, connect with, and support your internal influencers.
3. Explore the corporate, bureaucratic, and social barriers to implementation of an employee-generated content strategy.
4. See how brands across industries are leaning on employee influencers and advocates.
Slides
