Presentation: Goal based Customer Journey orchestration for Banking –Relevant real-time customer engagement to increase revenue

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Goal based Customer Journey orchestration for Banking –Relevant real-time customer engagement to increase revenue

Soshala Vidanapathirana
Tech Advisor
Unica

Organisations have organically grown over the years and brought in many ad-tech and martech capabilities to deliver the best experience for their customers. Yet we find it difficult to strategies and engage in a cohesive way across channels and failing to delight the customer.
In this session we will introduce how organisation can leverage the existing ad-tech and martech stack to create and execute real-time customer Journeys, maximising the engagement across various demographic cohorts.

 


Slides