How to Connect, Converse and Convert through Social Media Listening & Social-Led Customer Care

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How to Connect, Converse and Convert through Social Media Listening & Social-Led Customer Care

Brooke Sellas
Founder and CEO
B Squared Media, LCC

Today’s consumers expect it all: a rewarding experience at every digital touchpoint; a lightning-fast response when asking pre-purchase and post-purchase questions on social; personalization and a sense of belonging. Add to that a pandemic that forced even the most hesitant users online to make purchases (and complaints) and it’s mandatory that brands get on board with digital transformation. And, from experience, they’re all asking: “Where do we start?”

 


Slides