Presentation: How to Create an SEO-Optimized Content Library for Your Brand and Repurpose It for Content Marketing

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How to Create an SEO-Optimized Content Library for Your Brand and Repurpose It for Content Marketing

Neal Schaffer
President
PDCA Social

Content is the currency of digital marketing, but many companies fail with their content marketing because they base content production around their products and services. In other words, brands like to talk about themselves rather than what potential customers might be looking for.
This session will look at how to create a truly authoritative library of content for your brand that is optimized for search engine optimization to generate more traffic, leads, and conversions for your company.
Through repurposing this content, this same library of content can be leveraged across Web, Email, and Social as well as lead generation assets.
If you have had doubts as to the nuts and bolts of content marketing and how it relates to SEO as well as other aspects of digital and social media marketing, this session is for you.

 


Slides