Presentation: How to Improve Advertising Performance in the Privacy-Centric World

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How to Improve Advertising Performance in the Privacy-Centric World

Shrinivas Mohan, ,
Director of Product
Adobe

The explosion of publisher networks with large, authenticated audiences is both a marketer’s dream and nightmare. How can marketers deliver connected experiences and harmonize across these silos? Learn how you can achieve best-in-class advertising performance by combining enterprise and publisher capabilities with powerful Artificial Intelligence.
In this session:
• Benefits and limits of publisher network optimization
• The key role of enterprise data in differentiation
• Artificial Intelligence and smarter ad buying
• Cross-channel advertising optimization: the present and future
• Go Beyond. Personalize your customer journey across paid, earned, and owned

 


Slides