Presentation: How to Recession Proof Your B2B Marketing Strategy

Home » On Demand » Presentation: How to Recession Proof Your B2B Marketing Strategy

How to Recession Proof Your B2B Marketing Strategy

Nichole Kelly
VP Marketing
Windward

What are marketing leaders doing to shore up their marketing strategies as we are likely headed into a recession? Nichole Kelly interiewed marketing and agency leaders to find out. She will share the strategies she’s deploying at her company and what other thought leaders like yourselves are doing to make sure they are prepared for the shift. There is no question that marketing is changing and technology will be at the forefront. The question is which strategy will work and how do you make sure you are positioned to take advantage of the opportunities a down market offers.

Key Takeaways:
– Learn what marketing strategies are gaining attention for recession-proofing
– Understand what may or may not work as you look ahead in your own marketing strategy
– Discover the key leadership strategies that will help you keep team morale and productivity high

 


Slides