Presentation: How we can future proof our brands and business in a digital world?

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How we can future proof our brands and business in a digital world?

Jens Monsees
Former Chief Executive Officer & Managing Director
WPP AUNZ

Traditional brands and business are currently struggling by the amount of change that is required to be successful in an everchanging digital environment. Client interactions are still analogue, existing data is not leveraged and business are still operating on legacy systems. What and how do we need to transform our approach and where we need a digital first strategy.
In a nutshell we will discuss the following questions:
– What does good look like and how far away are we from data-driven real-time customer engagement?
– What are latest trends and where do we need to focus our effort?
– How do CEOs / CMOs drive implementation and overcome current (self-made) barriers?
– What are key Success-Factors by driving our transformation?
– What tools and consulting we really need?
– How do leaders embrace the change and take their team on journey?

 


Slides


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