Presentation: Leveraging Online Content to Build Connections

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Leveraging Online Content to Build Connections

Maureen Jann
Chief Marketing Strategist
NeoLuxe Marketing

In a post-pandemic world, where connection and influence are being made online more than ever, clear and engaging digital content is royalty. As luck has it, being experts of our craft means we’re perfectly positioned to build that online content and use it to build influence and social proof. At least that’s what Maureen Jann, CEO and Chief Strategist and Neoluxe Marketing, hypothesized. In a bid to stave off the creeping hopelessness that came along with being a marketer in the pandemic, she endeavored to have 500 meetings in five months. As a result of those conversations, she forged memorable connections, reinvented her digital marketing approaches for her brand and her clientele (and racked up a ton of street cred in the process).

 


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