Presentation: Machine + Marketer

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Machine + Marketer

Tyson Quick
Founder + Chief Growth Officer
Postclick

The marketing industry is evolving. Scaling your marketing and revenue goals in 2022 without the proper tools in place will hamper growth. AI is no longer a luxury but a must-have tool to scaling your advertising strategies—but AI on its own won’t accomplish anything. As the MarTech arms race accelerates, B2C marketers will face a choice: Adapt, or fall behind. That’s what this presentation is all about. We’re looking ahead to 2022 with practical advice to prepare for the future of marketing. In this session, we’ll discuss the delicate balance of pairing automation, machine learning, and optimization with human expertise to help prepare marketers for success in the future of an AI-heavy world.
Key Takeaways:
→ Practical advice to prepare for challenges in 2022 and beyond
→ Which emerging technologies will reshape digital advertising
→ How to incorporate machine learning into your technology stack

 


Slides