Presentation: Marketing in the Age of Experience

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Marketing in the Age of Experience

Tom Szirtes
Marketing in the Age of Experience
Mbryonic

We are entering an age of experience in which brands have to move beyond product orientated communications to providing experiences that embody the lifestyle their customers aspire too. Immersive technologies like AR and VR provide new engaging ways for brands to tell the stories that are important to them in an experiential way. In this presentation Tom will discuss the state of art in this technology and how it can be used to deliver effective marketing and sales campaigns that deliver ROI.

 

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