Phone: 
Presentation: Marketing Transformation in the Modern Era
Marketing Transformation in the Modern Era
Athar Naser
Global Director, Transformation Consulting
CvE
Today’s marketer is faced with many challenges. Most of these are precipitated by the shift in people’s lives into online environments. Be that our media consumption, communication, work, services or purchase behaviour – we are fast digitising our day to day activities. This relocation has a seismic impact on our industry, and, in turn, on the role of the marketer. As we adapt and transform how our organisations communicate, and how we work, we are faced with numerous turning tides – privacy, fragmented attention, fierce competition, and the importance of data in making marketing more measurable and accountable than ever – digital transformation is now vital to business sustainability.A one size fits all playbook to be successful with this transformation does not exist, so we will discuss the various elements of transformation and how they look in the real world.
Key Takeaways:
– What are the biggest headwinds facing brands in today’s world
– How do brands ensure they are prepared to navigate these challenges
– Recommendations and best practice for marketers facing into transformation
Slides
