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Presentation: Message Testing: Finding the Right Audience and Right Message Using Ads – For Less
Message Testing: Finding the Right Audience and Right Message Using Ads – For Less
Angela Arnold
Principal
Arnold Marketing Consultants
Craft the perfect message for your brand using ad data. Why waste hours (and money) conducting user surveys and market research when you can easily find customers who are interested and who self-identify? By communicating your brand and product with simple, powerful language, you can effectively reach the audience you want to reach, and most importantly, make sales.
Key Takeaways:
– How to start marketing based on your assumptions, to confirm or challenge them.Identify the most important secondary features to highlight in your messaging.
– How the broad audience in your sales market responds to your messaging.How niche audiences respond to your messaging, noting any differences from the broad audience.
Slides
