Presentation: Brand Strategy Master Class – THE BRAND ALCHEMY METHOD™

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Brand Strategy Master Class – THE BRAND ALCHEMY METHOD™

Franziska Iseli
Co-Founder
Basic Bananas

How can a business become the most desirable brand in its space? And how can it sustain its popularity?In today’s world, building a strong brand has become even more important due to the changes in the media landscape and the way consumers choose businesses to buy from. People are craving brands with a strong purpose, a focus on building authentic relationships and engaging communication.Building a strong brand is not just ‘nice to have’, it’s necessary in order to thrive. Marketing is attracting prospects, branding is the reason they’ll choose to buy from you instead of someone else.In this presentation you’ll discover how to win the minds and hearts of strangers and turn them into raving fans and how to master the power of storytelling and leverage a smart narrative. Franziska and Julia will share insights into their The Brand Alchemy Method™ and the importance of brand strategy.
Key Takeaways:
– The eight elements of building a #1 brand in your industry.
– How to use your brand strategy internally to create a team culture people want to be a part of.
– The Brand Alchemy Method™, a practical methodology to create a compelling, effective and sustainable brand strategy.

 


Slides