Presentation: Paid and Organic, Better Together: Why an Integrated Media Strategy is Better for Business

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Paid and Organic, Better Together: Why an Integrated Media Strategy is Better for Business

Letrecia Tippett
Lexi Kuna
Amanda Margariti
Senior Director, ANZ
Customer Success Manager
Senior Partner Manager
Hootsuite
Hootsuite
LinkedIn

As discovered in Hootsuite’s Trends 2022 report, marketers are planning to spend more on social ads in 2022, and the key to this is finding the perfect balance between organic and paid to make the most out of your social presence.
Organic and paid social play two very different (but equally important) roles in successful social strategies. An integrated social media strategy is not only efficient but also the most effective use of marketing spend as it enables you to connect with your audience and reach your business goals on social.

Join our panel session with experts from LinkedIn and Hootsuite to learn how effectively combining paid and organic social strategies together helps you:

Reach your business goals

Connect with and convert your audience

Demonstrate ROI your social strategy

Maximise marketing resource efficiency

 


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