Presentation: Purpose Matters: Brand Purpose and the Future of Marketing

Home » On Demand » Presentation: Purpose Matters: Brand Purpose and the Future of Marketing

Purpose Matters: Brand Purpose and the Future of Marketing

Craig Charney
President and CEO
Charney Research

“Purpose” is a marketing buzzword today, but does it really matter — and how? This session will explore the findings of a just-released survey of consumers and marketers on brand purpose. Dr Charney will examine what consumers want brands to do – and what they are doing about them. He will look at differences by generation and racial or ethnic background. And he will show how addressing brand purpose can pay off on the bottom line.

 


Slides