Presentation: What is Social Listening? 5 Tips on How to Launch a Program

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What is Social Listening? 5 Tips on How to Launch a Program

Martin Kelly
Brandwatch
Senior Field Marketing Manager (APAC)

According to The Marketer of 2022 Report by Brandwatch, digital insights and methods of collecting consumer data are at the top of mind for marketers this year. With that in mind, social listening is looking at what people are talking about online, on forums, social media, underneath news articles, and on websites. Learn what social listening is, and the 5 steps to launch a successful social listening program.
Key Takeaways:
Learn the framework to launching a successful program including; the “why”, understanding the benefits, sharing insights, “surprise and delight”, and time.

 


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