Presentation: Purpose-Driven SEO: A Modern SEO Strategy That Any Brand Can Deploy In 2022 – Dale Bertrand, Fire & Spark

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Purpose-Driven SEO: A Modern SEO Strategy That Any Brand Can Deploy In 2022 – Dale Bertrand, Fire & Spark

Dale Bertrand
President
Fire & Spark

For over a decade, SEO experts have relied on strategies like on-page optimization, blogging and email outreach for links. But, in 2022, these techniques are losing their effectiveness because they rely on coordination with a web developer, big content budgets, and spammy email outreach. Fortunately, there’s a better way to grow organic traffic: purpose-driven SEO! Join 20-year SEO expert Dale Bertrand to get a step-by-step playbook on how to apply this effective new strategy to any B2B or B2C website to generate high-quality organic visitors.
Takeaways:
How Google’s AI is tuned to amplify brands that resonate with online consumers
How to craft a purpose-driven SEO strategy that resonates with search engines
Case studies of leading brands who practice purpose-driven SEO

 


Slides