Presentation: Rethinking retail engagement

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Rethinking retail engagement

Juanita Neville-Te Rito
Managing Director
RX Group

Over the past 25 years, the global landscape has changed dramatically, but no more so than the last few years. Consumer behaviour has shifted from wanting cheap prices to desiring memorable, positive customer experiences from brands and retailers they choose to do business with, wherever they choose to do business with them. The most compelling engagement is delivered by solving customers paint points at the intersection of functional, rational and emotional deliverables. True transformation goes beyond just meeting needs and wants; it is delivering unforgettable experiences with excellence, innovation and authenticity. In this keynote, Juanita will talk to the key trends impacting retail experience, what excellence looks like and why, and what you can do to emulate the insights right here in New Zealand, with international examples from her recent 3 -week retail tour through Europe.

 


Slides