Presentation: Scaling B2B Marketing

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Scaling B2B Marketing

Micheál McGrath
Lecturer
Munster Technological University

How to create a model which is profitable and scalable? In this session, we will discuss marketing channels and tactics and how to develop a strategy for growth. How to set up your team for success, impact the pipeline and work effectively with sales. Takeaways will include actionable takeaways regarding lead generation, qualification of leads, and pipeline influencing. We’ll do a deep dive into a full-funnel approach to activities such as target account campaigns, webinars, and events.
Key Takeaways:
Takeaways will include actionable takeaways regarding lead generation, qualification of leads, and pipeline influencing. We’ll do a deep dive into a full-funnel approach to activities such as target account campaigns, webinars, and events.

 


Slides


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