Presentation: Search Incrementality: How Paid and Organic Overdeliver Together

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Search Incrementality: How Paid and Organic Overdeliver Together

Jon Kagan
VP, Search & Biddable
9Rooftops

Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. We’ll go over the benefits of a two pronged search marketing strategy to drive incremental traffic.

 


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