Presentation: Shaping Brand Perception through Storytelling

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Shaping Brand Perception through Storytelling

Ben Tamblyn
Senior Director – Inclusive Design
Microsoft

In this session, Ben will share five lessons he’s learned that you can use to change the perception of your brand through stories.
After this session, you’ll be able to:
• Tell stories that create brand impact and stir emotions
• Execute strategic tactics that elevate your brand storytelling
• Shift perception by winning the hearts and minds of your customer (in that order)

 


Slides