Presentation: Shiny Object! Brand Storytelling and Content Marketing for a Short Attention Span World

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Shiny Object! Brand Storytelling and Content Marketing for a Short Attention Span World

Charlie Wollborg
Chief Storyteller & Founding Partner
“Moka Boka”

In the rush for likes, views, and followers, we are afraid to offend anyone. We play it safe. We want to be “”well-liked””. Trouble is, all the likes, fans and followers in the world don’t amount to diddly squat without a legion of passionate advocates. We’re living through the meh economy – a market is saturated with polite mediocrity. It’s time to wake up. It’s time to take a stand. It’s time to transform ourselves, our companies and our causes. Your industry is due for a little upheaval. Seek out unsettling influences. Better yet: Be one. Let’s create big red Kool-Aid Pitchers of awesomeness that makes our fans bust through walls and say “”Oh hell yeah!””
This talk covers plenty of actionable ideas for spreading your ideas – from soundbites to powerpoints to social media to media relations. You’ll leave with a head full of creative ideas, a spring in your step, and the fire in your belly rekindled.

 


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