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Social Media Listening for Marketing Measurement & Insight Generation, a Master Class
Social Media Listening for Marketing Measurement & Insight Generation, a Master Class
George Potts
Founder & President
Fifth Influence
Social media listening is often overlooked as an effective tool for marketing measurement and insight generation. This is a mistake. Social media listening can be one of your most powerful analytical tools. Indexing functionality within tools such as NetBase Quid is particularly compelling.
Using NetBase, we’re explore how to use a brand passion index, indexing of terms, hashtags, and emojis, and demographic indexing to measure marketing efforts as well as discover unique insights. The latter is markedly exciting. It not only can be applied to improving your marketing and advertising, but also for product development, operational refinement, and advancement of an organization overall.
Key Takeaways
1. How to read and apply a brand passion index of social media conversations for a family of brands, organizations, products, personalities, subjects, etc.
2. How to use the indexing of terms, hashtags, and emojis contained within social media conversations for a brand, organization, product, personality, or subject including a comparative index with a contrasting brand, organization, product, personality, or subject
3. How to use demographic indexing of social media conversations for a brand, organization, product, personality, or subject.
Slides
