Presentation: Sonic Boom – The Power of Audio Branding

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Sonic Boom – The Power of Audio Branding

Eric Singer
Executive Producer
Coupe Studios Music + Sound Design

Sound is a powerful memory trigger and has the ability to evoke the full spectrum of emotions faster than any of the other senses. Large brands and forward thinking companies have recognized the power of audio for years, and now is the time for organizations of all sizes to harness that power. This session will bring you inside the science of sound to learn how audio cues impact human reactions, and where audio in digital marketing and advertising is heading next. Presented by Eric Singer, Partner at Coupe Studios. You’ve seen (and heard) Coupe’s work for some of the world’s biggest brands and best agencies including Coca Cola, American Airlines, HBO and Starbucks.
Key Takeaways:
Why is sound so powerful in advertising?How does sound fit into your overall brand?How can you take advantage of audio to drive awareness and sales?

 


Slides