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Presentation: The Art of Storytelling and Content Marketing In A Digital Age
The Art of Storytelling and Content Marketing In A Digital Age
Alice Tong
Head of Marketing APAC, Content Solutions
Economist Impact
Storytelling is an ancient tradition that goes as far back as the beginning of human civilisation. It is universal – we all love a good story. Stories are at the heart of content marketing, but what makes a story memorable? At a time where content is everywhere, how do we make our stories stand out? How can content marketers make use of digital tools and platforms to create interesting and immersive experiences for their audiences? In this session, I will attempt to answer these questions, and share some practical case studies of how we, at Economist Impact, tell our stories.
Key Takeaways:
– Why is storytelling important for content marketing
– How to create impactful stories for your target audience
– How to amplify your digital stories in effective ways
Slides
