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Presentation: The battle for B2B influencers and how certain companies are winning.
The battle for B2B influencers and how certain companies are winning.
Daniel Cmejla
Community & Social Media Marketing Leader
Chili Piper
B2B marketing is constantly changing and this new era is characterized by rising customer acquisition costs for paid digital advertising and outbound email marketing. To compound this, the rise of B2B peer communities, and the Revenue Operation function, has led to buyers who increasingly self-educate in a space we call “the dark funnel.” As a result, organic social and word of mouth are increasingly potent levers to pull. This talk dives into the nature of operating in the dark funnel with a focus on how to ensure that those who hold influence are evangelising for your brand. Modern marketers are building external brand affinity points through targeting influencers, and key customers, and activating them in the spaces where buying decisions are made
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