Presentation: The Future is Digital: Why Digital Events Must be Part of Your Permanent Digital Marketing Strategy

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The Future is Digital: Why Digital Events Must be Part of Your Permanent Digital Marketing Strategy

Lisa Schulteis
Founder
ElectraLime Marketing

The ever-changing landscape of digital marketing can make it difficult to predict your outcomes. Rising ad costs, competitive markets, platforms giving users control over how they are being tracked… are all variables that can have a negative impact on your marketing and their outcomes can be out of your control.
By incorporating digital events in your digital strategy, you control who your message reaches and the outcomes of your marketing strategy.
During this session, you will learn how to:
1. Increase brand awareness, establish relationships, and boost sales through events
2. Craft digital event experiences that captivate your customers and employees
3. Re-imagine virtual events to create an experience that audiences love

 


Slides