Presentation: The Future of Marketing in a Cookieless World

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The Future of Marketing in a Cookieless World

Kevin Lee
President
Giving Forward

This panel will touch on the concern many marketers have whereby irrelevant ad content will lead to waste, and that personalization will be lost. Reverting to a “one-to-many” or “spray-and-pray” approach guarantees targeting inefficiencies. Marketers need to begin investing in first-party data and collecting specific personas to prepare. In our panel discussion, learn about the importance of thinking long-term and building market resilience in a world without cookies.

 


Slides


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