Presentation: The New Rules of Social Media

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The New Rules of Social Media

Ashley Faus
Content Strategy Lead, Software Teams
Attlasian

Imagine you’re at a party and find yourself in a seemingly endless conversation with someone who only wants to talk about themselves… Can you feel yourself tune out as you desperately eyeball the nearest escape route? Unfortunately, your one-sided conversation with that chatty party-goer is the embodiment of way too many brands’ social media strategies. So what to do instead? Become the company who makes people feel smart & cool and introduces them to the other smart, cool people at the online party. In this session, explore the new rules of social media and how your business can use it to build authentic long-term relationships with your audience.
You’ll learn:
How to build trust and create long-term value for both you and your customers
The frameworks for building narratives that leverage real people in your feeds
About real-world B2B companies who are harnessing social media to meet and exceed their marketing goals

 


Slides