Presentation: The Surprising Science Behind Great Digital Marketing

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The Surprising Science Behind Great Digital Marketing

Daniel Bennett
Consulting Partner & UK Lead, Behavioural Science
Ogilvy Consulting UK

For over one hundred years psychologists and practitioners have been working together to better understand why we do what we do. Join us as we explore how that science has been put into use over the last decade for big brands. Find out why doing digital marketing through the lens of a psychologist has driven big impact for brands in surprising ways; including a simple addition of a button that sold a million flights using ‘the endowment effect’.

 


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