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Presentation: The Workday Consumer has logged on – Have you?
The Workday Consumer has logged on – Have you?
Tina Aird
Advertising SMB Lead, UK and Nordics
Microsoft
The Workday Consumer has logged on – Have you?In an ‘anywhere-work’ world, the boundaries between work and personal have blurred, new habits have been forged and new behaviours and preferences have been spurred on like never before. Many marketers have rushed to adapt their marketing efforts in response to these shifts but new research from Microsoft Advertising and Forrester, shows that many marketers just don’t know how to rethink marketing.Add the festive peak and a rather large football tournament to the mix and Marketers are not sure where to focus their attention. Join Tina as she reveals the new Workday Consumer and show you how to have no limits.
Key Takeaways:
New persona to maximise strategiesinsight into Football fans
New insight into what to expect for the festive peak
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