Presentation: Three ways top DTC subscription brands are leveraging innovative content and retention marketing strategies

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Three ways top DTC subscription brands are leveraging innovative content and retention marketing strategies

Chris George
Chairman and Co-Founder
SUBTA (Subscription Trade Association)

Do you ever wonder how subscription-based businesses keep people coming back month after month? Top subscription companies thrive on a low churn rate and customer retention which means their marketing strategies have to be airtight in order to keep the interest of their audience.
In this presentation, participants will learn from my leadership at SUBTA and serial entrepreneurship, starting seven businesses and selling two, of which one includes the acquisition of the Gentleman’s Box in 2020 for seven figures. From developing a strategic referral-based program with GQ for Gentleman’s Box to consulting for Warner Brothers and BattlBox, attendees will learn proven content, digital marketing and retention tactics to elevate their DTC subscription business no matter what stage they are in. With access and relationships to over 2,000 SUBTA members, I have a wealth of knowledge and data from startups and household names like IPSY, Winc and HelloFresh to highlight in this presentation.

Learning objectives:
• Learn how top subscription box companies leverage digital and content marketing in their growth and retention strategy
• Understand digital and content marketing trends that are shaping the future of e-commerce and DTC brands
• Understand how to create a community around a product and build a loyal customer base

 


Slides